Susan Patton
Communicator, Social Media Marketer & User Interface/User Experience Designer
Various University of Kansas websites designed within KU brand standards bringing these sites a fresh look and improved user experience.
CMS — Reorganized and edited the content of the CMS help website to make the site more useful, clear, consistent and up to date. The site was refreshed to highlight information about accessibility and best practices.
Commencement — This is an event site with information for KU Commencement participants and attendees. Site visitors are seeking information about the event. Everything from where to park to how do I get a cap and gown? A key part of the design is a set of call outs and buttons that make finding key information easy while evoking a celebratory feel.
KU Financial Aid — This project was a redesign of the home page using the home page content type I designed. The site highlights proof points about the amount of financial aid that is awarded along with key date information and clear call to action buttons.
KU Housing — This site provides information about housing options at KU. It’s primary audience is students followed closely by parents. Research showed that students want to live somewhere they will fit in and be successful. Top concerns for students are the amenities followed by the food options. Top concerns for parents are safety followed by being assured that study is supported and cost. The process for establishing housing contracts was not being successfully followed prior to the redesign. The project included information architecture, usability and user interface design highlighting the contract process as well as answering site visitor key concerns.
College of Liberal Arts and Sciences — This redesign highlighted proof points of student success, the breadth of majors available within the college and student testimonials. The project involved information architecture, usability, and redesign of the College's collective websites providing visual continuity and a redesign and styling of their WordPress blog.
Youth Programs — This site provides information about various activities and camps for youth at KU. Prior to redesign the site content was focused on information for groups wanting to host camps. While that is an important part of the content, research showed that site visitors were primarily parents seeking information about available programs for their children. The design now has clear call to action buttons which helps all site visitors find the information they seek.
Honorary Degrees — This site provides information about the person awarded an Honorary Degree each year at commencement.